Maison Martin Margiela's charity t-shirt for AIDS charities is in it's 16th year & have sold 170,000 t-shirts in that time. As well as releasing a version for each passing season it is now incorporating a different language. the first being Japanese. the text reads'There is more action to be done to fight Aids than to wear this t-shirt but it's a good start'
& as the majority of the text is covered by the wearers neck it is meant to engage people in conversation. which can only be a good thing.
