Avi Dar Manliness

We met Avi last year, whilst in NYC shooting our porn portfolio. His bloody plane was delayed so he didnt make the studio in time ;0(

Here he is in his mesh Rufskin undies. We think he may have been working out.

Greg's A Looker!

Our good friend Greg Vaughan scouted this handsome lad Greg Remmey, and has placed him with the NYC agency ReQuest. He's going to do big things, and we're bringing him to you first!

Wills A Cutie

Newly signed by AMCK, Will (19) speaks fluent German and Japanese!

Be Our Guest

The new Guess Underwear campaign shot by Yu Tsai featuring Nous Model hottie Tomas Skoloudik. We bring these to you courtesy of one of our favourite blogs, Homotograpy . Boggers that blog blogs, its an infinite spiral. And lets not even start on tumblr.

Today We're Really Feeling

Jamil

He's an ex champion boxer would you know!? And at 21 signed to AMCK models.

Fit.

Whos Coming?!

To our Manchester Selfridges Swimwear and Underwear Event on Thursday 25th August? Quick whilst we still have tickets!

email competition@attitude.co.uk with your request.

Perfect for ogling hot models, and purchasing your last minute Mardi Gras Undies!

Frankie Morello Underwear Shoot

Our friends at Frankie Morello have shared with us this behind the scenes film clip of their underwear campaign, featuring Attitude Favourites Sebastian Sauve and Ryan Bertoche.

Thanks Frankie!

Tanger Pants!

Rufskin have launched a new fit in their denim range, the Tanger Pant, in stretch denim with a drop crotch inspired by Arabic pants, super tight zipped calfs, and their signature sexy fit.

Hot! Lovely Things Time.

Catch some rays in Aware trunks. Gavin from AMCK takes the weight off.

Charlie Trunks!

The Charlie trunk in black, with gold buttons. Very summery. Just how we're feeling today!

Gavin @ AMCK

Trunks Time!

Aussiebum have just released their new 70's Solar trunk online. He looks very pensive in the surf doesnt he? I wonder what he's thinking. Go on, let us know. tweet us. Its all very modern.

@AttitudeStyle

Manuel

Manuel dropped by to see us, he's in London at the mo, repped by Select Models. And very lovely he is too.

Stenmark Twins In Town!

Double the fun! Jordan and Zac signed here to Premier Model Management, are currently let loose in London, after shooting the latest Abercrombie and Fitch campaign, and having an entire issue of L'Officiel Homme dedicated to them. Let the stalking begin.

Lovely Trunks.

Those Tribe boys again, here with a royal blue trunk.

Gavin @ AMCK

Aussiebums New Sporty Direction!

Perfect for a kick around on the beach, which is obvs what we do, not lying down on a sunlounger doused in oil. No not us. Wait for all the shorts action from Paris!!!

Those Cheeky Dsquared2 Guys

Because they can! Looking forward to their SS12 show, look how much fun the fittings are!

What With Tulisa Getting All The Attention

Dappy needs some love. Who knew he had this toned powerpack body hiding under his hoodie?

Dolce Boys Fun Backstage!

The spring summer 2012 Dolce show took place today. Featuring all that are hot in the world of male models. Here are a selection for your viewing pleasure. Click on the pic for higher res!

Lovely Trunks Time! Shorts.

Zig Zags never looked so Hot! From our friends at Charlie.

Model Gavin @ AMCK

Photography Cameron McNee

Lovely Trunks Time! Again!

We featured Tribe swimwear in our June Issue A-List, but heres another style for you, on Gavin from AMCK. A hawaiian print in a flattering box trunk.

Photography Cameron McNee