Last Nights Parties: Swear & Hugo Boss

To celebrate Swear shoes 10th birthday we hot-footed it down to The Truman Brewery in Shoreditch for a Kopperberg or two before jumping on a bus (we wish we could say taxi) to Somerset House for Hugo Boss' Summer Shindig (not it's official name sadly) There we drunk gin, grapefruit & pepper martinis and ate prawns, lemon chicken skewers & this really lovely peas & potato rosti with beef. We ended the night in the basement of Somerset house, vino in hand accosting poor Catherine Hayward from Esquire.

Jared Leto for Hugo Boss

We had a My So - Called Life night in over easter, all sunned out etc. Remembering the beauty of Jared. Looks like Hugo Boss were also at it. Theyve just named him as the face of their new mens fragrance 'Just Different' as well a 'Hugo Man' . Coming July 21st

Hugo Boss Summer Party: Gossip Girl Approved

Sometimes we like to pretend our lives are a film or t.v show but wonder if anyone would be interested in watching our daily commute and frequent trips to Pret. However on a night like last night we feel like that we may get at least 1.5 million viewers.

The event was bustling with industry types cooing at the collections on display & drinking Pimms & Mojitos. We were very taken, however with the ingenious way the caterers served sausage & mash on cocktail sticks (When you've eaten as many canapes as us you'll understand)

Never underestimate a man in a suit.

In Full Bloom

Orlando Bloom has been signed up as the face of Hugo Boss Orange fragrance. A good choice. Here is a picture of him to jog your memory.