Friday, 30 July 2010

Campaign Watch!

After dominating billboards earlier this year, French Connection have brought back their sexy frenchman for their AW campaign. Love the chunky knit. You're correct frenchman, the sheep did do good.

Thursday, 29 July 2010

Hold Up!

Topman has done us proud. These braces can be picked up for a mere £16 and they go with everything. *applause*

D&G Whizz

D&G have unveiled their newly polished store on Bond Street in London. All the AW looks are present and correct, including the apres ski part of the collection, which was our fave.
Also the carpets are so thick and soft you would be excused if you just laid down & took a nap.

Loving Your Look

New Look have done some amazing varsity inspired jackets for their autumn collection, expect in stores next month. This is pretty much how we would style it too so no more notes needed.

Wednesday, 28 July 2010

How Do We Feel About Dungarees?

Thought so.

We Really Like Dave's Shirt Today

Unfortunately it's vintage. Dear high street stores, please rework this for spring/summer so we can wear it too.

Too Cool for School

Lacoste Red's AW collection is out next month and is inspired by preppy high school dress, think letterman jackets, bold block colours with white piping and thick knit cardigans. Getting us nostalgic for our own school days, not that varsity jackets were the usual attire in British high schools but we have seen Grease a lot.

Tuesday, 27 July 2010

Oh My! Calvin Klein

Calvin Klein have used David Agbodji for their AW campaign for a third season running. Shot by Steven Klein. We love that male models are getting it out as much as the ladies. More please!

Today We Are Wearing

Left: Dave wears shirt from Gap; shorts and gladiator sandals from Mango.
Right: Chris wears vintage t-shirt and shorts and boots by Dr Martens.

Diesel Promotes Rimming In New Campaign?

Diesel's Be Stupid campaign is continuing through into AW featuring such slogans as this. Love the philosophy (though he's doing it all wrong)

Shoot: Collections Story

Here's a sneak peek at our a few pages of our collections story from the new August issue (out today) shot in a quarry in Italy.
Photography by Tomas Falmer
Styling by Frank Strachan

Monday, 26 July 2010


Be sure to check out Present, one of our fave new stores on Shorebitch High Street. Business has been booming since they opened their doors last summer, and owners Steve and Eddie have a great eye for picking out hot pieces. They stock everything for everyday wear from tshirts by up and coming brands like skate label Palace, to their own label knitwear, as well as pieces from one of our favourite designers Christopher Shannon. Luminescent Vans sit next to more traditional Trickers boots for the more conservative of you out there. And to top it all off you can even grab a coffee made by Gwilym, last years World Barista Champion dontcha know. Drop buy to grab the last sale bargains and keep your eyes peeled as the AW collection filters into the store.

140 Shoreditch High Street, London, E1 6JE, 020 7033 0500

Front Fashion: Skater

Dressing like a skater isn't just the preserve of our straight counterparts. This month we're loving low-slung Cheap Mondays, New Era caps, Ksubi tees, backpacks and amazing finds from Urban Outfitters. Knee pads encouraged.
Styling by Elauan Lee

Hotter Than Mick Jagger in Spandex

An exclusive preview here readers; The second drop of Triple A (Topman's rocker range) hits stores next week & we must say we're smitten as a leather-clad kitten. Love the studded leather jackets, zipped tail-coats, ripped denim and embellished shirts. People we have found our autumn wardrobe.


This Weekend, The team at By Basi invited us down to 1234 festival in Shoreditch Park and what fun we had! They made a colourful animal den, complete with pink flamingoes, rabbits and pants...

This is Owen (left) and Joe (right), the sexy boys from By Basi
By Basi for those who are not aware is...Armand Basi's baby brand for young and cool kids




Love a tranny on a commute, that's dedication to the cause. Caught "Oni" on the 55 on her way to work, as you do! She's got style, she's got grace...

Friday, 23 July 2010


OK so it's been happening in Berlin for like years now and it's finally reached civilisation over here. Vintage shopping by the Kilo is literally the most fun thing in the world ever, if you like vintage stuff that is.

Go try it out, it is a blast, at the Truman Brewery- Brick Lane in London, which has been brought to you by Vintage Store


If you are beginning to think about your Autumn wardrobe, make sure you bookmark Surface to Air, a trendy french brand that have created a gorgeous new collection. Great for pieces to layer, their cardigans and zip hoodies scream cool and simple sophistication.

This collection hits the stores early August (Shop at Bluebird, ASOS and Urban Outfitters) WWW.SURFACETOAIR.COM


OKI-NI (cool online retailer purely for MEN!) have just added these new NIKE sneakers to their repertoire. they come in these 3 fun colourways and are £95.

Thursday, 22 July 2010


In her second season- BTW she is genius- Lou Dalton has designed some hot accessories for Full Circle. These two signiature bags we adore. They tick all the right boxes; military, masculine and modern! They also come in a gorgeous khaki green in the same rugged canvas.


One of our most favourite brands FULL CIRCLE (as seen on Josh Beech above) have jumped on the festival bandwagon, and are going to be heading down to FIELD DAY. We have dug out some juicy inside info and discovered they will be giving away limited edition t-shirts in the BUGGED-OUT tent to anyone that rolls up to grab the giveaway!

FIELD DAY is in London, in Victoria park (where they all happen) and is on Saturday July 31 for one day only.


Styled by our very own Fashion Coordinator Elauan Lee, we thought Chucky- the LA based choreographer- looked extra hot on Don't Stop Believing wearing Dsquared2. Obviously we are massive fans of the show and we insist on everyone watching it! Channel 5, Sunday nights, 7pm!

TK to the MAX

Look who is dancing on the grave of Borders on London's Charing Cross Road, the new flag-ship store of yes you guessed it ....TK.Maxx! A cackle of dancers clad in the stores finest wears caused a commotion last night at the launch. Complete with a floor dedicated to menswear, it remains to do what it does best with all manner of designer gear at knock off prices. Wahoo!

Pam Hogg hugging. (No Launch is complete without Zandra Rhodes - back left)

Wednesday, 21 July 2010

Y-3 AW Video (the longer version)

Post apocalyptic chic!

New Face: Rob Evans

This is Rob Evans everyone. 2 months ago he was working on a construction site in Oxford before being hand picked by Ricardo Tisci to walk for Givenchy's SS 2011 show. Well spotted Ricardo!

These Would Look Great With Denim Cut-offs and Boots

Tuesday, 20 July 2010


We braved the 50,000 strong crowds at LOVEBOX at Queen Victoria's Park in London and fished out a few stylish gems for you to dribble over....

The sunglasses, the braces, the double printed t-shirt, the socks + sandals and an East-end haircut to boot. Cute cute cute.
If Jeremy Scott did festival gear this would be it. Maybe add a few sequins in a nice leopard print pattern across croc's belly. Teamed here with vintage Reebok hi-tops makes a perfect match made in festival heaven.
Obviously channeling the Autumn/Winter menswear trend of MILITARY. We salute you sir!
There were ton's of boys-with-bumbags. This is the best way to style it up, oversized and strewn across the chest. (Plus muted greys are always a winner obvs)

NYC Downlow merch. Love it. Pretty much encapsulates Attitude's fashion team's thoughts of an evening.
Did we mention Grace Jones? 62 and still prancing around in a thong, and the most amazing plethora of headpieces. God bless Grace.

DKNY sneek peek

Here's a sneak peek of DKNY's AW campaign (Tired of hearing about Autumn yet?)
Loving any man who can pull off biscuit.
Love a man in a suit.

Things We Want Part 289

This jumper, part of Nickleson's Deluxe range is a sign of things to come this AW. we love the design, compromised of American varsity style block pattern. Love the zip details on the sides too.

What's Cooler Than Cool?

The answer to that readers would be 'Ice Cold' (Outkast, 2003) which we guess Uniqlo hopes to achieve with their latest Smooth Dry range. Last winter, which seems like a distant memory now, saw us piling on their Heat Tech thermals when the mercury dropped below freezing (which it seemed to do A LOT) Smooth Dry does the opposite and keeps your body cool, drawing sweat away and keeping you cool on your commute.

Shoe Lust

These shoes are on the Opening Ceremony website (hot U.S brand, think Urban Outfitters but cooler) They are a collaboration with Timberland & we love them and their amazing shade of teal.

Monday, 19 July 2010

Madonna: Just Like You and Me

These are some of the first pictures of Madonna's AW Dolce & Gabbana campaign (which we heart BTW). Following on from her previous Summer campaign with the brand where she did normal things like eat pasta and wash dishes she has dived into her role as an Italian matriarch with gumption. Rosa De Marco would be proud.