Friday, 27 May 2011

Denim Cleans Up!

Launched today, Levis whirlpool sculpture (above in the London flagship store) highlights the brands plight to save water, with a pioneering new way to produce denim.
The average pair of jeans uses 42 litres of water in the finishing proccess
& some of the new styles save up to 96% of that. Which is good news for the environment.
Also we went to the launch of the event where you could get your photo taken with a hunk in a bath. We daren't put our up as we were looking rough so we nabbed this pic of a lovely lady posing merrily. She looks like the cat that got the cream that one.