As if Dr Martens didn't already feel personal enough, having graced our feet through every major life event, the clever dicks are now allowing customers to customise a pair to match their personality. The choice is pretty great too. you get an option of five leathers, two linings & extra details including *deep breath*four sole options
eight eyelet colours
nine heel tab colours
three colour welt colours
three stitch colour options
The initial 'booth' is at Dover Street Market where you can choose your colours & your boots will then be made up in the Dr Martens factory (which we have had the pleasure of visiting)
Followed by an online roll out for 2012.
